Every company reaches a point when it must decide between remaining in the status quo – competing elbow to elbow in the current market environment – and sailing into new oceans, finding beyond the market boundaries an opportunity to be a leader. If you are facing tough competition in your market, if your product is having trouble differentiating itself or you do not know how to reach your customers, then it is time to redefine your business strategy and look beyond.
My mission is to redesign business models in order to increase bottom lines. My goal is to detect, capitalize and implement opportunities which are available in the marketplace but not necessarily visible to the untrained eye. I am the conduit between the current business paradigm and new high impact strategies, and I achieve this by redefining my client’s marketing, go-to-market and communication strategies, planting the seeds of innovation and setting new priorities.
My specialties include conducting research, creating marketing strategies, helping to develop products and services, guiding staff, and liaising with clients.
I am a marketing consultant and I have been working in branding, product development and new business model development for more than 15 years.
Throughout my professional career I’ve worked for prestigious multinational companies like Coca-Cola and PSA Peugeot-Citroen Group in their marketing, operations and commercial departments, where I developed skills and know-how that are highly valuable for any medium to large-sized company. I am currently based in Barcelona, working with different industries and market segments, both B2B and B2C.
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